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Monday, March 29, 2010

The Passionate Investor

At a recent networking function, I had the pleasure of reconnecting with a colleague from the special events industry. I do not know him well although I do know that his small company is very passionate about their work and their clients. His is a caring attitude, one not focused solely on making a quick buck (but still remaining profitable) as it is on investing in the client and guest experience.

At the networking event my colleague was both sponsor and volunteer, and was, of course, running about ensuring all requisite pieces were in place. I noticed that he managed to take precious time to greet everyone that knew him - and there were plenty. Later, he remarked to me that he has enjoyed the best year, ever: business is great, more clients are knocking, and many proposals have been awarded to his firm in spite of their going head to head with “the big boys”. He seemed very surprised by this last detail but it made perfect sense to me. After all, he treats people with respect, volunteers his time for noble causes and functions, and rolls up his sleeves to get the job done correctly. While determined, he is not at all an “aggressive sales guy”. Obviously, he derives much enjoyment from his business pursuits. So while he seemed taken aback by his recent successes, I wasn’t the least bit surprised.

We read a lot these days about getting back to basics when dealing with friends, clients and colleagues. Why treat others any differently that we would expect? Certainly, the instantaneous channels of communication we now enjoy can fortify or ruin a reputation in a second. This must not be the motivation behind treating people well or taking on a project, however. Success will come from a combination of hard work and humanistic values, from knowing what it is that you do well and how that will assist others.

Believing - and investing - in the adoption and practice of respectful, collaborative, and humanistic attitudes comes with a price. I know - I’ve paid for it on occasion. That's fine by me. As my colleague proved the other evening, the initial price yields huge dividends.

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